Top 5 Social Apps Performance in the US - Q2 2022

In Q2 2022, the top 5 social apps in the United States demonstrated diverse trends in terms of downloads, revenue, and active users. This analysis, based on data from Sensor Tower, highlights the performance of TikTok, Instagram, Facebook, X, and Reddit.

TikTok experienced a decline in weekly revenue from $10.8M at the end of March to around $8.4M by the end of June. Downloads also showed a fluctuating trend, starting at 1.5M and settling at approximately 1.4M. Active users remained relatively stable, hovering around 102M throughout the quarter.

Instagram saw its weekly revenue peak at around $74K in late April before dropping to about $45K in mid-June, then rising again to $61K by the end of June. Downloads fluctuated between 556K and 839K, with active users maintaining a steady range around 111M.

Facebook had a steady weekly revenue, generally ranging between $896K and $1.3M. Download numbers varied from 491K to 830K, while active users saw slight fluctuations, remaining close to 228M throughout the quarter.

X showed a gradual increase in revenue, reaching $79K in mid-April before stabilizing around $61K by the end of June. Downloads experienced a peak of 899K in late April, then settled around 330K. Active users showed consistency, staying around 52M.

Reddit demonstrated a stable revenue trend, with weekly earnings ranging from $74K to $99K. Downloads peaked at 562K in late May and ended the quarter at 465K. Active users steadily increased from 18.9M to almost 19.8M.

For more detailed insights and data, visit Sensor Tower.